§ WORKING PAPERS
"Other Customers’ Price Information and Service Subscription Renewal" with Eunkyu Lee § WORK IN PROGRESS “Price Promotion Depth and Frequency in Subscription Services” with Scott Fay "Credence Goods Quality with Imperfect Information" with Scott Fay "Exclusive Contents Creation and Service Payment" § RESEARCH PUBLICATIONS Lee, S.H.S., Fay, S. (2017), “Why Offer Lower Prices to Past Customers? Inducing Favorable Social Price Comparisons to Enhance Customer Retention”, Quantitative Marketing and Economics, 15(2), 123-163 Fay, S., Seung Hwan S. Lee (2015), " The role of customer expectations in name-your-own-price markets", Journal of Business Research, 68(3), 675-683. § OTHER PUBLICATIONS Sang-Hoon Kim, So-Youn Shim, Seung Hwan Lee, Eun-hei Joo (2008), “SK Telecom: Transition Toward the 3rd Generation of Mobile Industry,” Korea Business Review, Vol.12 No.1, 59-82 § PRESENTATIONS “Price Perception and Service Renewal”, WCAI symposium, Mar. 2016, Wharton “Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention” - Ninth Annual UT Dallas FORMS Conference, 2/2015, The University of Texas at Dallas - INFORMS Marketing Science Conference(Working Paper section), 6/2014, Emory University - Marketing Research Workshop(5/2014), Syracuse University “The Effects of Corporate Social Responsibility on the Product-harm Crisis and the Brand Attitude” - Korean Academic Society of Business Administration Annual Meeting 2008, Jeju, Korea |