Seung Hwan "Shawn" Lee is a assistant professor at School of Business Administration, Ajou University in Korea. He earned his Ph.D. in Marketing at the Whitman School of Management at Syracuse University. He got his M.S. in Marketing and his B.S. in Electrical Engineering at the Seoul National University in Seoul, Korea. Before becoming a Ph.D. student, he worked as a Software Engineer for a venture company and as a Marketing Analyst for Korea Telecom and other companies.
Shawn's research utilizes applied game theory and empirical research to further connect Consumer Behavior and Quantitative Marketing. Topics, including, Pricing, Promotions, Digital/High-tech Marketing, Online Negotiations(Name-Your-Own-Price) and Marketing Channel Management are met with behavioral perspectives to bring a more comprehensive understanding of marketing issues. Phone: 82 (dash) 31 (dash) 219 (dash) 2724 Email: slee33 (at) ajou (dot) ac (dot) kr School of Business, Ajou University World cup-ro, eongtong-gu, Suwon-si, Gyenggi-do, 443-749, Korea |